Adobe Creative Cloud, Document Cloud, and Experience Cloud bring together our design expertise with customer intelligence to deliver experiences that get results. With a robust platform that’s powered by advanced science, a thriving community of partners and developers, and a culture that’s passionate about pushing the boundaries of what’s possible with our products, Adobe is changing the world through digital experiences. 

For more information, visit Adobe.com.

Roundtable: Digital consumer intelligence: your ticket to marketing success and business growth

To compete in the digital era, businesses must graduate from social listening to “digital consumer intelligence”. Join this session to discuss how pioneering consumer research can help your business make smarter decisions and stay ahead of the competition.

Tristan has six years' experience in the consumer intelligence space, and has worked with Brandwatch’s global customer base on a huge variety of strategic projects - from onboarding clients to helping them make smarter marketing and business decisions off the back of their research initiatives. Now working as a product specialist for the new digital consumer intelligence suite, Tristan supports businesses new to consumer intelligence and those working at the cutting-edge of the industry to push beyond social listening to leverage more data, pioneering AI, and fast analysis. The result? A comprehensive understanding of the customer, and the social and consumer trends that can inform a more effective marketing, customer experience, crisis management, and business growth strategy. Prior to this, Tristan was a postgraduate student and made the connection with Brandwatch while working on his Master's thesis. 

 

Ben Hackett, Enterprise Solutions Consultant, Brandwatch

Ben has over six years’ experience helping some of the world’s largest and most respected brands gain a comprehensive understanding of their customers using deep, real-time analysis of social and consumer insights. Ben’s strategic and creative mind helps brands use that insight and cutting-edge technology to make smarter decisions across the business. He’s driven by the opportunity to leverage tech to support business objectives - from crisis mitigation, to product development, to success in a new market.  A regular guest lecturer at Brighton and Hult International Business Schools (on the topic of digital intelligence and consumer research), Ben enjoys collaborating and helping business win the attention and loyalty of the modern consumer - for today and tomorrow. 

Braze delivers customer experiences across email, mobile, SMS, and web. Customers, including Citi, Deliveroo, Urban Outfitters, The Guardian, and Trainline, use the Braze platform to facilitate real-time experiences between brands and customers in a more authentic and human way. The company was named a Leader in the Gartner Magic Quadrant for Mobile Marketing Platforms in 2019. Braze is headquartered in New York with offices in London, San Francisco and Singapore. Learn more at Braze.com.

Roundtable: Personalisation in the age of privacy

Hosted by: Magith Noohukhan, Evangelist, Braze

As an Evangelist at Braze, Magith Noohukhan addresses the company's global vision for customer engagement and how Braze can help brands feel empowered to create more meaningful, human conversations with their customers.

Keeping up with consumer trends and behaviours

Sharon has held senior leadership roles in technology and marketing across UK, Europe and Asia Pacific, with an emphasis on cloud solutions at corporations including Salesforce, NetSuite and Saba.

Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalised experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today's consumer. Many of the world’s best brands, including American Express, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the customer lifecycle. To learn more, visit www.cheetahdigital.com.

Roundtable: Talk with your customers, not at them 

The era of conversational marketing is here. Join LivePerson to learn how the popularity of messaging and the advent of conversational AI is revolutionising mass media and digital marketing. Discover how you could better spend your advertising budget and start a direct one-to-one conversation with your customers, that continues throughout the entire customer/brand lifecycle, at scale. 

HOST:

Pete Dineley
pdineley@liveperson.com
+44(0)7408 846642

Pete serves as Strategic Account Director at LivePerson, a leading provider of mobile and online business messaging solutions. Pete lives and breathes digital transformation, is passionate about conversational marketing, and enjoys helping brands transform the way they communicate with their customers.

THE FIFTH are a full-service influencer marketing agency on a mission to do things differently.

They aim to professionalise the industry, helping brands to elevate their influencer strategy into a multi-channel approach. They tell authentic brand stories, working with emerging social talent, as well as established mainstream voices by aligning verified audience data with their creativity, studio production and trend forecasting.

Born in a journalists’ world as part of News UK, they have storytelling and storytellers at their core. They have identified the nine faces of influence, and showcase talent in clearly defined categories of tone and format, rather than being reach-orientated.